Case Study:

Global Experiences Inc. was operating in multiple international markets, but the brand and digital experience didn’t feel consistent. The website was hard to scale globally and performance data wasn’t being fully used, which limited improvements to usability, engagement and conversions.

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🤔 The Challenge:

Create a unified, modern brand across all global locations and redesign the website to make it clearer, easier to use and more conversion-friendly. The goal also included growing visibility and engagement through SEO, social media and video, while building scalable systems that could support long-term growth across markets.

💼 My Role:

I led brand, UX and technical efforts to modernize Global Experiences’ digital ecosystem, bringing together strategy, design and execution.

Brand System & Global Rebrand

  • Led a full rebrand across 12+ global locations, updating visual identity and creative standards

  • Built design systems to keep marketing and digital touchpoints consistent worldwide

Website UX & Optimization

  • Managed the full website redesign, including information architecture, UX improvements and front-end updates

  • Improved usability, clarity and user flow with a strong focus on conversions

  • Ensured the site could easily scale across global markets with consistent UX patterns

Content, SEO & Reporting

  • Produced video content for marketing, sales and recruiting across international audiences

  • Delivered monthly SEO and social performance reports, turning insights into clear action items

  • Identified and implemented data-driven updates that increased traffic and engagement

💡 The Solution:

Built a more consistent and unified brand presence across 12+ global locations, helping strengthen credibility and recognition.

Redesigned key digital experiences with a focus on UX, leading to a 15–20% improvement in website usability and engagement.

SEO and social media improvements also helped increase web traffic and audience engagement, while simpler navigation and clearer content made it easier for users to take the next step.

Together, these efforts helped create a stronger, more cohesive brand and digital presence in the education travel space.

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