Case Study:

CVR

A nationally recognized network of clinics delivering specialized care for vein disease, including varicose veins, spider veins and chronic venous insufficiency.

View Website

Problem: As CVR expanded rapidly across the country, the brand grew organically, but not always consistently. Different regions were using different colors, fonts and styles, which led to a fragmented look and mixed messaging. This made it harder for the brand to stand out and be easily recognized.

On top of that, the website and B2B materials no longer reflected CVR’s size, leadership, or clinical credibility. Without a shared design system, internal teams and vendors were working in silos, slowing production and making brand consistency tough to maintain across 100+ locations.

Goal: The goal was to create a cohesive, scalable brand system that could support CVR’s nationwide presence. That meant:

  • Defining a modern, credible visual identity aligned with leadership’s vision

  • Bringing all print, digital and motion assets under one consistent brand framework

  • Making creative production faster and more efficient with reusable templates and systems

  • Elevating executive and B2B communications to support growth, partnerships and leadership initiatives

Approach: I came on as lead designer to own the rebrand and oversee execution across CVR’s entire marketing ecosystem. I worked closely with the CEO, Director of Marketing, internal teams and external agencies to turn business goals into a clear, cohesive visual and storytelling system.

Brand System & Rebrand

  • Led a company-wide rebrand, updating the logo, typography, color palette and overall look and feel

  • Built a scalable brand system and guidelines to unify marketing across 100+ locations

  • Made sure the new identity stood out from competitors while reinforcing trust and medical credibility

Print, Regional & Vendor Execution

  • Rolled out the new brand across a wide range of print materials used in regional markets

  • Worked directly with vendors to ensure the brand was implemented correctly

  • Balanced centralized brand standards with the need for regional flexibility

Website & Digital Experience

  • Partnered with an external agency to refresh the CVR website using the new visual identity

  • Provided creative direction and design assets to keep UX, UI and content aligned

  • Helped modernize the digital experience to better support patient engagement

Executive & B2B Marketing

  • Collaborated directly with executive leadership, including the CEO, on branded B2B presentations

  • Built executive-ready slide systems for partnerships, investor discussions and business development

  • Turned complex business stories into clear, visually compelling narratives

Multichannel Campaigns & Motion

  • Designed and launched campaigns across digital, print and paid media

  • Created motion graphics and video ads tailored to regional markets

  • Kept visual consistency across both static and motion assets

Collaboration & Performance Reporting

  • Introduced automation to streamline marketing requests and project tracking across internal teams and external vendors supporting 100+ locations

  • Worked closely with junior designers and partners to maintain quality and consistency

  • Delivered performance reports to leadership covering SEO, social and web traffic

Key Results

100

+
locations set on the path toward a unified and modern brand system, guided by scalable design standards.

20

%
increase in campaign engagement through regionally tailored, multichannel creative

50%

%
creative production thanks to scalable systems and templates

This rebrand transformed CVR’s scattered marketing efforts into a cohesive, brand-led system. By aligning executive vision with a flexible but consistent design framework, we elevated brand perception, improved performance and built a strong creative foundation to support CVR’s continued national growth.

Want to see more?

View other case studies

Have questions?

Let's Connect