Case Study:

Global Experiences Inc.

A leading international internship provider for university students and offering career-focused placements across the world.

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Problem: Global Experiences Inc. was operating in multiple international markets, but the brand and digital experience didn’t feel consistent. The website was hard to scale globally and performance data wasn’t being fully used, which limited improvements to usability, engagement and conversions.

Goal: Create a unified, modern brand across all global locations and redesign the website to make it clearer, easier to use and more conversion-friendly. The goal also included growing visibility and engagement through SEO, social media and video, while building scalable systems that could support long-term growth across markets.

Approach: I led brand, UX and technical efforts to modernize Global Experiences’ digital ecosystem, bringing together strategy, design and execution.

Brand System & Global Rebrand

  • Led a full rebrand across 12+ global locations, updating visual identity and creative standards

  • Built design systems to keep marketing and digital touchpoints consistent worldwide

Website UX & Optimization

  • Managed the full website redesign, including information architecture, UX improvements and front-end updates

  • Improved usability, clarity and user flow with a strong focus on conversions

  • Ensured the site could easily scale across global markets with consistent UX patterns

Content, SEO & Reporting

  • Produced video content for marketing, sales and recruiting across international audiences

  • Delivered monthly SEO and social performance reports, turning insights into clear action items

  • Identified and implemented data-driven updates that increased traffic and engagement

Outcomes

  • Unified brand presence across 12+ global locations, improving credibility and consistency

  • 15–20% improvement in website usability and engagement from UX-focused redesigns

  • Measurable increases in web traffic and engagement through SEO and social optimization

  • Clearer conversion paths through simplified navigation and content structure

  • Stronger competitive position in the education travel space through cohesive brand and digital strategy

This work helped turn Global Experiences’ brand and website into a cohesive, scalable global platform. By aligning brand systems, improving UX and using performance insights more effectively, I strengthened their international presence, boosted engagement and supported growth across multiple markets.

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